12 Questions With InMotion Hosting Marketing Manager

This is an exclusive interview with Darin Hardy, the Marketing Manager at InMotion Hosting Inc.

InMotion Hosting is a web hosting company with offices in Virginia and California, USA. They offer affordable hosting, business class hosting, vps and dedicated servers with one of the highest level of customer support.

If you’d like to have more information on InMotion Hosting, click here.

1. InMotion Hosting has been in the web hosting industry since 2001. Can you tell us how it started?

InMotion Hosting began when we found an overwhelming lack of support and quality of service through-out the hosting industry. Our founders, who have been involved in the industry since 1997, decided to create a company that did something different. Put the client first.

2. My business website doesn’t require a lot of resources. Why should I choose a Business Class Hosting plan instead of a Value Class package?

Well, our Value Class plans are geared more towards the personal user versus the business user. Even though a business owner may feel their site doesn’t require a lot of resources, there are quite a few features offered exclusively in our Business Class plans that should be very important for today’s business owner. Our Business Class hosting clients enjoy data backups every 24 hours versus once a week with Personal Plans, we utilize higher-end servers and equipment for Business Class clients resulting in faster website performance and we also just launched a new premium website builder that isn’t available for Personal clients. These are just a few of the advantages.

3. Your Business Class Hosting plans offer unlimited disk space and bandwidth. Should your customers be concerned by overselling? Can this affect the performance of their websites?

When the industry started turning to unlimited disk space and bandwidth I think most of our competitors were probably biting their nails and pacing the floor. We felt the exact opposite! The turn away from using arbitrary limits on gigabytes and megabytes allows us to really shine the light on what sets InMotion Hosting apart, our focus on providing the best support and highest quality of service in the industry. Before, potential clients had to take into account 1500GB from this host or 600GB from that host; now that field has been leveled and the shoppers need to ask the most important question: “Am I choosing the best host?” and when they go with us they can answer unequivocally, “Yes.”

To answer your second question, with other hosts I would say “It’s certainly possible.” What I can tell you is that here at InMotion Hosting if we have a client that begins to affect the performance of the server and other clients’ websites we’ll migrate that client to an unpopulated server and figure out what’s going on before it becomes an issue that affects our other clients.

4. Your customer support has nothing but praise. What makes InMotion Hosting support different than the rest?

Honestly, I know it sounds cliché but quite plainly, we really do care. We’ve been fed up with the general lack of client support in this industry for a long time. When we began, we made a conscious decision that the highest level of support and service was our #1 goal. We never outsource our support and every single one of our reps is an in-house employee located right here in the U.S. This allows us to ensure that they’ve been trained to highest level and gives us the opportunity to closely monitor the level of support our clients are receiving.

5. Moving from a web host to another can be quite painful sometime. What can you do for customers who want to transfer their website to InMotion Hosting?

We actually have quite a few clients transfer to us from other hosts, and it’s no wonder with the poor level of support offered by many of our competitors. Our support team will work with the client every step of the way, from transferring their domain to migrating their directories to importing their databases. We go the extra mile for our clients and by and large they’re usually pretty astonished by the level of help they receive from us compared with their previous experiences with other hosts.

6. How many data centers do you have and where are they located?

We currently have our datacenter located here in Los Angeles and we’ll be opening an additional datacenter in the very near future. This will allow clients the ability to choose which datacenter their site resides in, allowing even faster performance to their geographic area.

7. If I need a dedicated server but don’t have the knowledge or experience to manage it, how can InMotion Hosting help me out?

Our dedicated servers come with a full copy of cPanel pre-installed so they’re as easy to manage as a shared or VPS account. Our expert staff is available to help guide our dedicated clients with many standard software installations free of charge. We also offer custom software installations for very reasonable additional fees.

8. How do you ensure your servers’ reliability and performance?

Most other hosts piece together their servers with parts from the cheapest supplier; we refuse to cut corners on what is one of the most important aspects of website hosting. We only use Dell™ commercial grade servers which utilize RAID5 data protection so that in the event of a hard disk failure there is no data lose or downtime. Our servers also incorporate multiple, separate RAM modules, processors and network connections so that if any of these items fail there is no lose of service for the client. In addition, our Dedicated Server plans are backed by a 2 hour hardware SLA. All of our servers are also optimized to ensure the fastest possible execution of operations, we’ve experienced speeds up to 50% faster than other hosts that we’ve benchmarked.

9. Many “unlimited hosting companies” suspend hosting accounts due to high load. What is InMotion Hosting policy about this?

We don’t suspend accounts outright; if a client is affecting the quality of service for other clients we’ll immediately move them to a different machine. We’ll take a look at what’s causing the issue. If it’s a broken script or an inefficient SQL query we’ll work with them on getting the issue resolved, if it’s just a matter of their site requiring more resources we’ll work with them on moving up to a VPS or dedicated server. That’s another great thing about going with InMotion Hosting, we provide businesses with a clear path to grow their online presence as their business grows. We’ve had quite a few clients that have started out as a local business and have grown nationally, if they were with one of the “One Size Fits All” hosts that only offer shared hosting they would have had to gone through the troublesome process of finding and switching to another host.

10. If I’m new to web hosting and I’m putting online my first website, what would be the best hosting plan for me and why?

It would really depend on what the purpose of the site is. If you’re a local business, such as a dry cleaner or auto mechanic and just need a website to direct your customers to or accent your traditional marketing channels a Launch Plan would probably fit that need. If you’re looking for an ecommerce capable site to sell your products directly, you’d want to go with either a Power or Pro. If you’re looking to grow nationally or are looking to utilize more advanced functionality you’d probably want to go with a VPS or Dedicated plan. That’s one of the great things about InMotion Hosting, no matter what your needs are, we have a solution for you.

11. If I have no idea about how to start an online business, will InMotion Hosting be able to help me out?

Yes we can. We currently offer what we call a “Managed Internet Presence,” this is a really great service of any established business that’s getting online for the first time. Through this product we offer custom website design, content updates and make available our team of experts to answer questions or give advice on pretty much every aspect of being an online business. The great thing about this offering is that we know that small and medium business owners are far too busy to handle everything that needs to be done with getting a website up and running. With this service they simple work with their account manager to determine the initial design and periodically send us any changes or content updates. It really provides the business owner with piece of mind that their website developer really is just a call away.

12. Thank you for your time Darin, is there anything else you would like to add?

Thanks Stephane. I really could go on and on about how great I feel our services are but I invite everyone to try it for themselves. There’s a reason why we’re the only web hosting company that offers a 90-Day Money Back and Anytime Satisfaction Guarantee.

Well thank you Darin for this great interview! It’s been a great opportunity to learn more about your web hosting services and I hope it will help website owners decide what’s best for them.

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