HostMySite Acquires Hosting.com

When hostmysite.com announced in May it was acquiring Tennessee-based hosting.com, many in the web-hosting world wondered how the newly integrated business would rebrand itself.

Fast forward to Aug 31 and the merged company issued a press release headlined: “HOSTMYSITE AND HOSTING.COM MERGE UNDER HOSTING.COM NAME.” (http://www.hosting.com/aboutus/press/2009/
august/merger.shtml)

Hosting.com CEO, Art Zeile, revealed in the press release that work with branding experts from the aptly-named Brand Institute (www.brandinstitute.com) indicated that the “hosting.com” name was a clear online branding choice for the company’s range of service, support and infrastructure options.

The revised business plan concentrates on two main markets:

1) Customers of hostmysite.com (where Mr Zeile was the CEO) will continue to receive the high level of service and support they’ve become used to since the company’s founding in 1997. This part of the brand will concentrate on shared hosting plans and services.

2) Hosting.com will focus on managed hosting, colocation, dedicated servers and cloud hosting options for small to medium-sized businesses (SMBs), as well as for larger enterprise-class customers.

The company believes that its secure, reliable multi-location hosting solutions will also be of great interest to Software-as-a-Service (SaaS) companies, as well as Content Distribution Networks (CDN).

Where hosting.com stands to really gain is with the addition of data centers from the hostmysite.com business. In addition to their own Newark, Delaware facility, they are now in a great position to offer coast-to-coast high availability connectivity and business continuity/disaster recovery options with data centers located in Louisville, Kentucky; Denver, Colorado, San Francisco and Irvine, California.

Another plus point to the ongoing technology integration within the newly merged companies is that customers will be partnering with a SAS-70 Type II compliant and Payment Card Industry (PCI) certified provider.

Hosting.com also announced that it’s relocating the corporate headquarters to a 43,000 square foot office and data center facility in downtown Denver, Colorado.

While these important infrastructure integration projects proceed mostly in the background, a very visible enhancement will be the release of a client portal that, according to Hosting.com, “… will reset the industry standard on the control and flexibility hosting companies must provide to their customers.”

Hosting.com is a leading provider of international and national managed hosting solutions – including cloud hosting and colocation services.